Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
AI's rise sparks more caution than optimism across 17 markets
Cricket Returns, Viewers Don’t: The Impact of IPL’s Interrupted Momentum
Jewellery finds a new audience in British men. Here's what they are buying & why
How Coca-Cola Europacific Partners grows its shopper base
What tech devices do Brits take on summer holiday – and why?
UAE & KSA brands with the biggest Word of Mouth surge: April 2025
Brands with the biggest Word of Mouth surge in India: April 2025
Singapore, Indonesia and India among the most concerned about falling victim to financial phishing scams
What do Brits really think about Father’s Day?
Are Americans polite to ChatGPT? [Reality checks]
What are America's favorite bedtime stories? [Reality checks]
What's America's most overrated condiment? [Reality checks]
Reaching real buyers: How to optimize marketing campaigns with actual purchase behavior
Using reports of neighborhood vote to measure election outcomes
Reliability of retrospective vote choice questions
The ‘beautiful game’ in India
Toby Carvery cut down an ancient oak tree – did the public roast them for it?
Tariffs putting Britons off investing in equities
Most Britons expect tariffs to push prices up
Pacing the Passion for Grand Slam Track
KSA's Biggest Brand Movers: April 2025
UAE's Biggest Brand Movers: April 2025
India's Biggest Brand Movers: April 2025
Salah’s selfie seals the moment: Google Pixel front and centre in Liverpool’s title triumph
Choice, effort and reliability in online surveys
As Monzo reportedly mulls a UK float, how is the fintech bank perceived by the UK public?
YouGov consumer confidence index shows largest monthly drop since start of the pandemic
Liverpool won their 20th league title – but they were already the Premier League’s strongest brand
