Finland´s Advertisers of the Month in May - DNA, Netflix and Supla

DNA saw the largest growth this month in terms of Ad Awareness in Finland, followed by Netflix at number two and Supla in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during April 2025.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

The Finnish telecommunications company DNA saw its Ad Awareness score rise by 9.9 percentage points, from 37.8% on April 8th to 47.7% on April 23rd.

On second place is Netflix which had an increase of 9.7 percentage points, from 19.0% on April 8th to 28.7% on April 28th. Ranking third on our list is Supla which had an increase of 8.1 percentage points in Ad Awareness from 7.3% on April 3rd to 15.4% on April 30th, 2025.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finnish adults aged 18+ between April 1st and April 30th, 2025. Learn more about BrandIndex.