Hong Kong Advertisers of the Month for April – Uniqlo, Watsons, and MTR

April’s Hong Kong Advertisers of the Month are Uniqlo, Watsons, and MTR, each exhibiting significant increases in Ad Awareness as tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.

Uniqlo leads with a notable rise in Ad Awareness, moving from 22.6% on March 26 to 33.6% on April 15, an increase of 11.1 percentage points. The brand launched UNIQLO: C Spring/Summer 2025 Collection, which introduced new technical fabrics and innovations aimed at creating elevated everyday wear. The collection was promoted through various channels, including Uniqlo's Hong Kong website and in-store displays.

Watsons’ Ad Awareness increased from 17.5% on April 2 to 25.9% on April 24, 2025, an increase of 8.4 percentage points. The brand launched a "Super Brand Day" promotion on its eShop, offering exclusive discounts on various products. In addition, Watsons collaborated with HSBC on the "HSBC x Watsons 2025" campaign, featuring limited time offers on everyday essentials.

MTR rounds out the top three with a gain of 8.2 percentage points, increasing from 37.4% on April 1 to 45.6% on April 24. MTR collaborated with Herbalgy Pharmaceutical Ltd., which unveiled an immersive 3D installation at MTR Central Station to promote the Touch-Cool pain relief solution.

Methodology: YouGov BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” (% Yes). Data from surveys of adults aged 18 years and above residing in Hong Kong from 26 March to 25 April 2025. Ad Awareness scores are based on a four-week moving average. The change in scores for each brand is calculated by taking the difference between the highest and lowest scoring days within the period.