Danish Advertisers of the month in May: REMA 1000, Quick Skrabespil and Netto

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, REMA 1000 registered the biggest increase in Advertising Awareness for April 2025 of all brands YouGov tracks in Denmark. The food discounter operating in Norway and Denmark saw an uplift of 7.1 percentage points in the observation period, rising from 25.9% to 33.0%.

Quick Skrabespil follows with a 6.0 percentage point increase, moving from 5.1% to 11.1%. Netto rounds out the top three with a gain of 5.7 percentage points, rising from 21.6% to 27.4%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between April 1st and April 30th, 2025. Learn more about BrandIndex.