Can the Club World Cup redefine itself as a competitive, globally relevant spectacle? YouGov takes a look at how possible this is
Free-to-play games engage gamblers, boost brand perception, and increase betting intent—offering operators a tool for growth.
YouGov explores global attitudes toward AI’s expanding role in everyday life over the next decade
YouGov explores the impact on IPL audiences amidst suspension
17% of British men now buy jewellery for themselves - especially Gen Z. Discover what they’re buying and why.
Explore how today’s biggest athletes are transforming fandom, consumer behavior, and brand influence. Download the report and watch the webinar recording.
Coca-Cola Europacific Partners produces, distributes, and sells some of the world’s most beloved drinks brands, refreshing 600 million consumers across 31 markets.
YouGov’s report latest unpacks how urban Indians plan, book, where they stress over travel & much more.
New data reveals what tech Brits take on holiday, why they pack it, and what it means for travel and tech brands.
Check out the top 10 brands with increase in word-of-mouth scores in the UAE and KSA, based on YouGov BrandIndex data from April 2025.
Check out the top 10 brands with increase in word-of-mouth scores in India, based on YouGov BrandIndex data from April 2025.
71% respondents across 17 international markets are concerned about AI- enhanced scam threats
Exploring consumer preferences for online delivery and returns policies. This report uncovers online shopping trends and expectations from retailers.
At YouGov, we’ve launched a set of questions to uncover what Brits really think about Father’s Day
The thrd episode of Reality checks with Brian Reitz features Brian Snyder, Chief Innovation Officer at Axicom, seeking to understand America's appetite for AI search.
The third episode of Reality checks with Brian Reitz features Nidhi Mehta from Samsung and Gen-Z Media, seeking to understand America's favorite bedtime stories.
The first episode of Reality checks with Brian Reitz features Ariel Abramowitz from McCann New York, seeking to understand America's most overrated condiment.
Discover how FMCG brands can reduce wasted ad spend and boost campaign performance by targeting real buyers using verified purchase behavior, not just intent or demographics.